Case study · Concept work
Lumen Skin: vitamin C serum launch visuals
From a white-background product photo to a launch campaign in calm, morning light.
Concept work created to show our process.
The brief
A new vitamin C serum needed launch ads and product page images. The brand had one product photo on white.
The direction
Direction —Morning bathroom light, travertine and soft palm shadows. Calm, clinical, premium. Warm highlights on the amber glass, no clutter.
What we made
- 6 product visuals
- 4 ad creatives in 1:1, 4:5 and 9:16
- 1 eight-second product video
1200 × 1500 · 4:5
1200 × 1500 · 4:5
1080 × 1920 · 9:16
1200 × 1500 · 4:5
1200 × 1500 · 4:5
1080 × 1920 · 9:16
Formats delivered
1:1 · 4:5 · 9:16
Services used
Start with one product. See the difference in two weeks.
The Pilot Sprint gives you a written creative direction and 12 finished assets for $950. Continue monthly and it's credited to your first month.