Case study · Concept work
Ora Coffee: subscription ads for a medium roast
Morning warmth and low sun for a coffee subscription push on Meta.
Concept work created to show our process.
The brief
Increase subscription sign-ups with fresh Meta ads for one medium-roast bag.
The direction
Direction —First-coffee warmth, oak table, low sun across the frame, beans and steam as the only props.
What we made
- 12 ad creatives in three formats
- 3 headline angles (taste, ritual, convenience)
1200 × 1500 · 4:5
1200 × 1500 · 4:5
1080 × 1920 · 9:16
1200 × 1500 · 4:5
1200 × 1500 · 4:5
1080 × 1920 · 9:16
Services used
Start with one product. See the difference in two weeks.
The Pilot Sprint gives you a written creative direction and 12 finished assets for $950. Continue monthly and it's credited to your first month.