Concept work
Ora Coffee
Morning warmth and low sun for a coffee subscription push on Meta.
12 ad creatives in three formats · 3 headline angles (taste, ritual, convenience)
Service
Fractional creative director for growing brands
A fractional creative director gives your brand senior creative leadership for a fraction of a full-time salary. At Limeboom, that means a monthly creative plan, a consistent visual system and a senior art director reviewing every asset before it reaches your store or your ads.
What you get
- A monthly creative plan — Which products to feature, which angles to test, which formats each channel needs, written before the month starts.
- A brand visual system — Light, color, composition, typography and the rules for what your brand never does. Written so AI production stays consistent.
- Written direction for every batch — Mood, setting, angle and references, approved by you before production.
- Senior review on every asset — Product accuracy, brand fit and commercial clarity checked by a person.
- A monthly written review — What we made, what we'd test next and why.
Why direction matters more than ever
Anyone can generate images now. The hard part is deciding which image fits your brand, which one sells the product and which ten to throw away. That decision is what you're buying. AI makes production fast; direction makes it worth publishing.
Who it's for
- Brands without an in-house art director
- Founders who are tired of directing freelancers themselves
- Marketing teams that need consistent visuals across many channels
Included in
Studio and Studio Plus. The Pilot Sprint includes a full written direction for one product or campaign.
See plansFrequently asked questions
What is a fractional creative director?
A senior creative lead who works with your brand part-time, usually on a monthly basis. You get the planning, taste and quality control of a creative director without a full-time hire. At Limeboom this role is held by founder and art director Osman Karakuş.
Do you replace our designer?
No. Many clients keep an in-house designer or freelancers for daily tasks. We set the direction, produce the campaign visuals and give your team a visual system they can follow.
Can you work with our existing brand guidelines?
Yes. We start from your guidelines and extend them into rules that work for AI-assisted production: lighting, scenes, color handling and things to avoid.
How do we communicate?
By email and a shared review link, with WhatsApp for quick questions and a phone call whenever something is easier to talk through.
Related work
Concept work
Nocte Candles
Blue hour, window light and the flame as the only warm note.
Launch set of 10 visuals · 3 ad creatives · 1 looping video
Start with one product. See the difference in two weeks.
The Pilot Sprint gives you a written creative direction and 12 finished assets for $950. Continue monthly and it's credited to your first month.