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Limeboom

Case study · Concept work

Nocte Candles: holiday campaign for an evening range

Blue hour, window light and the flame as the only warm note.

Art-directed campaign image of the Nocte evening candle
Original plain product photo of the Nocte evening candle
BeforeAfter

Concept work created to show our process.

The brief

A holiday campaign for a range of three evening candles, for product pages and social.

The direction

Direction —Cool blue hour interiors, linen and stone, the candle flame as the single warm accent.

Creative direction mood board for the Nocte evening candle campaign

What we made

  • Launch set of 10 visuals
  • 3 ad creatives
  • 1 looping video
  • Lit Nocte candle on a stone window ledge at blue hour

    1200 × 1500 · 4:5

  • The three Nocte evening candles on stone and linen, two of them lit

    1200 × 1500 · 4:5

  • Macro of the Nocte candle flame and melted wax in blue evening light

    1080 × 1920 · 9:16

  • Nocte candle glowing on a bedside table with books in evening light

    1200 × 1500 · 4:5

  • Top-down view of an unlit Nocte candle with its lid and matches on linen

    1200 × 1500 · 4:5

  • Video cover of a hand lighting a Nocte candle with a long match

    1080 × 1920 · 9:16

Services used

Start with one product. See the difference in two weeks.

The Pilot Sprint gives you a written creative direction and 12 finished assets for $950. Continue monthly and it's credited to your first month.

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