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Limeboom

Case study · Concept work

Tidal Sparkling: summer ads for a zero-sugar drink

Bright, high-contrast summer creative built to stop the scroll.

Art-directed campaign image of the Tidal Sparkling zero-sugar can
Original plain product photo of the Tidal Sparkling zero-sugar can
BeforeAfter

Concept work created to show our process.

The brief

Summer awareness ads for a zero-sugar sparkling water, for TikTok and Instagram Reels.

The direction

Direction —Hard sunlight, saturated color blocks, condensation and ice; product always first in frame.

Creative direction mood board for the Tidal Sparkling zero-sugar can campaign

What we made

  • 8 static ads
  • 3 short videos in 9:16
  • cover frames
  • Tidal Sparkling can on a yellow color block in hard summer sun

    1200 × 1500 · 4:5

  • Close-up of a Tidal Sparkling can with condensation and ice

    1200 × 1500 · 4:5

  • Tidal Sparkling can mid-air with a water splash against blue sky

    1080 × 1920 · 9:16

  • Two Tidal Sparkling cans at the edge of a sunlit swimming pool

    1200 × 1500 · 4:5

  • Tidal Sparkling can with a lime slice on a coral color block

    1200 × 1500 · 4:5

  • Hand holding a Tidal Sparkling can up against a bright blue sky

    1080 × 1920 · 9:16

Formats delivered

9:16

Services used

Start with one product. See the difference in two weeks.

The Pilot Sprint gives you a written creative direction and 12 finished assets for $950. Continue monthly and it's credited to your first month.